An Alchemist dreams it and creates. An Enchantress makes it magical and pervades senses. A Storysmith gives it meaning. And a Virtuoso makes sure the world notices.
Four curious minds, a little creative madness and one shared Fitoorr – Art In Everything.
Sonalika - The Art Alchemist Behind fitoorr
With a deep reverence for India's rich artistic legacy and an imagination that refuses to sit still, Sonalika believes in making anything from everything — quite the art alchemist!
For her, art is far too exciting to remain confined to a canvas on a wall. It belongs everywhere — in the objects we use, the spaces we inhabit, and the little moments that make everyday life extraordinary.
Turning the ordinary into extraordinary. A creative spirit with a flair for experimentation, she loves blending timeless traditions with contemporary living, creating art that doesn't just please the eye but engages the senses, lifts the mood and touches the soul.
Her creative mantra? Why just admire art when you can live it?
Anabil – The Art Storysmith Behind fitoorr
If Sonalika dreams up the magic and creations, Anabil makes sure it never stops evolving.
Every creation has a story. He makes sure it gets told.
Part researcher, part storyteller, and a full time challenger of the ordinary, Anabil connects creative dots to build a story. He weaves through Sonalika and MouMita’s artistic inspirations by questioning possibilities and turning artistic sparks into compelling concepts.
The team’s sounding board, idea amplifier and occasional devil’s advocate, he brings structure and projection to the boundless imaginations and creations – without ever taming its spirit.
His creative mantra ? Why think outside the box, if you can turn the box into art ?
MouMita — The Enchantress Behind fitoorr
Give MouMita some wax, a little fragrance, quirky & fun items and a wild imagination, and watch the magic unfold!
An artist who transforms even ordinary lamps and planters into quirky collectibles. The Madame Tussaud of fitoorr (with a rather fragrant twist!), she sculpts, shapes and transforms humble wax into exquisite candles, whimsical bouquets and sensory little wonders that we use in everyday life. It evokes just one response – WoW.
With an artist's eye for detail and a playful obsession with experimenting, she blends colours, casts, florals and exotic aromas into creations that delight the eyes, tease the senses and lifts the soul.
Her creative mantra? Why let flowers wilt or beautiful moments fade when you can capture their magic in wax?
Himadri — The Visibility Virtuoso Behind fitoorr
An entrepreneur by profession, an enabler by instinct, and MouMita's unofficial co-manager (a full-time job in itself!), Himadri decided that running one successful business wasn't quite enough excitement!
Armed with entrepreneurial flair, digital wizardry and a knack for making things happen, he transforms fitoorr's artistic dreams into a visible, accessible reality.
From e-markets and online showcases to outreach, logistics and everything in between, he's the man who ensures that creativity doesn't just flourish in the studio — it finds its way into your world.
His creative mantra? Great art deserves an audience. Preferably the whole world!